FOR IMMEDIATE RELEASE:
New Song by Rory Partin- recorded and shot on the iPhone 4S.
"I've been touring lately with Alexa James and thought my new song "Come Running to Me" would be a great song to sing with her. We started doing the song together on a recent tour in Europe, and people seemed to like the song. We took that as a cue to get a recording of it, and thought- why not the new iPhone 4S? Let's see what it can do," says Rory Partin, a Los Angeles based recording artist.
Rory pre-ordered his phone, and in thinking about how to approach the video, realized they would need a second phone. So this past Friday, iPhone 4S' release day, Alexa went at 5:30 am to camp out in the long line at the Apple store. Approaching the front of the line around 10am, she was almost in the store. But then AT&T systems started to overload, and delayed her getting set up. Soon, Verizon and Sprint were also facing delays because of the great demand of the new iPhone 4S. Alexa was finally up and running around 1pm, and the recording began.
Sonoma Wireworks created an app called FourTrack which is the app Partin used for the recording process. Along with a learning curve of a new app itself, there was also the learning curve in how to best record into the app. "We spent hours," says Partin, "recording guitars, keys and vocals using different microphones and plugging those directly into the phone because usually you can get a cleaner sound going direct (like you see in some shots of the video). But we found that we got the clearest and best sound just holding the phone near the instrument or voice. We couldn't believe how much better it sounded to just use the built in mic that comes on the phone. So when our guitarist, Jeffrey Miles was recording his guitars, I literally stood next to him and held the phone over his shoulder.
To record my vocals, I was able to fit the iPhone 4S in between an open slot in the microphone clip on a mic stand, and I sang into that. Alexa was next to track vocals. By the time we got to her, it was 4am. I then re-recorded the keys. The three of us pulled an all-nighter, and left around 7am Saturday morning so i could go catch a plane."
Mixing down the tracks was also an interesting process, as FourTrack iOS has, you guessed, it, four tracks. FourTrack iOS allows you to bounce tracks, so we were able to do several guitar tracks, mix them on the iPhone 4S, and then bounce them down into one track. You can then send those files to your laptop to make room for more tracking, as well as for back up and a final mix. We also used our MacBooks for final video edits for the sake of time. Alexa grins, "We obviously didn't have fancy lighting or makeup artists, but the quality of the iPhone 4S to take video is quite amazing in spite of how I looked after a few hours of sleep and camping out at the Apple line."
For more information or to request an interview, please contact: Jacquelyn Gebhart
Roryn Parti Entertainment, Inc. 615-485-0832, rorynparti@gmail.com
www.rorypartin.com
www.alexajames.com
Review of Alexa James: YOU ARE THAT TO ME:
Alexa's crystal clear voice continues to dazzle with its power and passion. With so much songwriting experience under her belt, it's no surprise that this new collection of songs is well crafted and stylishly produced. Original material mixes with well chosen songs that reflect Alexa's thoughts and feelings. The songs look at different aspects of relationships and the need to explore more deeply the soulful space we occupy with each other and the opening and closing songs of the album reflect the two sides of this coin. The opening "You Are That To Me" celebrates the lovely feeling of being accepted and loved whilst the closing "Better Than Losing You" recognises the need to work hard at love. There are plenty of highlights here from the jaunty "I Wanna Be The One" to the realisation on "More Than More" that even with all the gadgets in the world, conspicuous materialism only leaves the consumer feeling empty. There's a breadth of material on the album which will inevitably find a broad audience but for me, I think I like this best when she's going in an edgier direction on a song like "I Don't Wanna Love You".
Review by Mike Rimmer, Crossrhythms UK
Alexa was recently featured on Indie On Air with Jeff Popka-please check it out! Cick the link here:
Alexa was spotlighted on The Radio Cafe Reverbnation Indie Music Countdown by host Christopher Ewing,
"The Radio Cafe bonus track is a jam that's right at the edge of breaking into the top 10 here on the show, this a really cool jam out of Los Angeles, this is Alexa James and her song You Are That To Me." July 11, 2011
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Alexa recently performed at The Cove in San Antonio during her tour through Texas and Louisiana. In the audience that night was the senior editor of HoustonMusicReview.com and new friend Eddie Ferranti!!
